American Media Studies

McDonaldization is an expression used to describe a society which resembles fast-food joint. It is the process in which a society shows characteristics of fast-food restaurant. It is concentrates on moving away from traditional thought to rational approach with the help of scientific management (Thussu, 1998). It is based on four primary components which are efficiency, calculability, predictability and control. In terms of McDonaldization, efficiency is the essential aspect of the organization which is used to manage time.Calculability focuses on the quantity of work done by the workers of the organization. Predictability is the component which focuses on standardized and uniform services to be provided to the consumer. The last component is control which focuses on standardized and uniform workers. Hence, McDonaldization is the main ideology and philosophy of fast-food restaurants which are coming to control the American and international society. 2. How does MTV confirm but also r eject the notion of McDonaldization? MTV deals with the wishes, dreams and hopes of teenagers and has become their center of discussion.It is a culture in self having its own news, fashion and music programs which is influencing the entire generation of youth(Thussu, 1998). Although MTV has no link with consumerism, it is still linked with Mcdonaldization. It concentrates mainly on the youth of the country who are brainwashed with western concept of McDonaldization. It is considered to be a soft imperialism with the ambition of homogenizing the cultures of the world as it connects them through communications, information and entertainment. For example, MTV India promotes pop stars and singing sensations of India instead of Americans yet it maintains American presence.MTV promotes local culture integrated with the concept of McDonaldization. 3. What is Hollywood hegemony? The ideology of Hollywood to produce entertainment is the underlying motive aimed to produce something which bene fits the corporate interests. Hollywood is one of the institutions which support hegemony (Thussu, 1998). Hollywood movies can attract users from all over the world to get involved in emotional narratives which leave them to feel helpless and numb. The steady hegemony of Hollywood is considered to be a term used for the expansion of American market and becoming dominant throughout the world.Hollywood is economically, institutionally and politically powerful which allows it to use its influence worldwide without any competition. Hollywood hegemony is the growth and expansion of its influence at a global level. 4. Why are there concerns about cultural diversity? Cultural diversity includes all the cultural dissimilarities and variation which exist between people based on language, dress, traditional and custom values, organization of society, their concept of ethics and religion (Thussu, 1998).Since the entire world has productively adapted to different conditions, separate societies have surfaced on the globe. There are concerns about cultural diversity because international firms and companies are promoting consumer culture, urbanity, standardized services, products and values and exploitation of material needs and necessities (Thussu, 2009). Cultural diversity is negatively impacted by Americanization because local cultures are adopting American traditional values and customs. Consequently, the growing cultural contact is decreasing the traditional practices.New global communities are emerging out. As globalization brings prosperity to human practices, homogenization has led to mono-culturalism. Americanization has negatively influenced the local cultures. 5. What is the future of `Global English`? The Mcdonaldization, Americanization and globalization of societies, the entire world is trying to adopt one language as medium of communication. Business domain, media, magazines, electronic media, etc have strong English language influence which shows that its us e and study will persist on expanding.In the coming future, it may be possible that global English will be challenged (Thussu, 1998). For instance, several multi-language communities will become more protective of their language even at the rapid spread and development of English. Topic 2 American Media and Local Cultures American media influences can be seen in various spheres of local cultures. The spread of American media includes television, movies and music which have been the basis of Americanization in local cultures after the end of world war two.American media has generated a self-governing and independent culture which has severely influenced different cultures of the world. It has made an attempt to synchronize and integrate American customs and traditional values (Thussu, 1998). It has manipulated and influenced the youth of local cultures by showing only what it is allowed to do. The social impact of Americanization has been unconstructive and harmful as empirical studi es have found out that American content of media has lead to propagation of cultural values of the American society.It has increased drug abuse, alcohol abuse and violence against women as well promotion of unhealthy lifestyle (Thussu, 1998). Adolescent prefer to eat American junk food and soft drink rather than eating their traditional food. Medical professionals from the entire world are worried that American media can contribute to health problems in children and teenagers. Television programs such as The Simpsons, Desperate Housewives, NCIS, Ugly Betty, etc are the most popular television programs all over the world.American singers such as Pink, Miley Cyrus, etc have become popular and local singers are being ignored. Simultaneously, American products are also preferred by consumers. We see local cultures preferring Starbucks coffee and eating junk food from McDonalds, KFC, Pizza Hut, etc. I had visited Sweden last year. It was very surprising to seen American culture over ther e as I saw all the American television channels. They showed Fear Factor, Deal or no Deal, Apprentice, etc which have gained popularity in Sweden.It was surprising to see that how the Swedish have been influenced by Americans in all aspects of daily life ranging from the way they talk to the way young Swedish people talked about going to McDonalds, Pizza hut, etc. Walking in a mall, I saw L’Oreal, Victoria’s Secret, Nike, Puma, McDonald’s, etc advertising their products. IN today’s time, young generation prefer living in big cities and want to live an independent life. Both husband and wife work and prefer living alone away from their in-laws.The increasing globalization has increased the presence of American multinationals world-wide. American media is the dominant medium which has influenced all the cultures of the world. It is essential for other cultures to stop the spread of American cultural products worldwide. Young generations are copying American media willingly. It is becoming a disgrace that the youth are forgetting their national identity and are being influenced by the American media. Younger generation is becoming more active and prefers working in multinationals and is slowly changing the culture around the world.Television is considered to be important tool for obtaining social values. The acquisition of American social values has increased violence and unhealthy lifestyle among teenagers. It has also increased the process of loneliness, depression and other mental problems in youth. References: Thussu, Daya Kishan,. (1998). Electronic Empires: Global Media and Local Resistance. London: Arnold. Thussu, Daya Kishan. (2009). Why Internationalize Media Studies and How? Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA

Impact Of Technology On Architecture Essay

What impact has technology had on architecture of the 20th century? Throughout the nineteenth century, architecture refused to have anything to do with industry; it had been concerned solely with monumental projects glorifying the state and giant civic structures expressing the pride of its people. This however, all changed with the dawn of the twentieth century. Industrial production became an integral part of modern society and a new relationship was forged between man and machine. From the nineteen hundreds on, architecture was viewed in this new light. Modernism and the optimistic belief that architecture could change the future of society through a synthesis of science and technology was the result. It reflected a new ideal for humanity – one that linked man to a new rational culture in tune with mechanization and efficiency. Technology directly affected architecture by facilitating the creation of new materials with which to build. These new materials freed the architect from engineering limitations of the past and allowed for new rational designs based on a buildingOs function. But most importantly, these designs were given form by a new optimistic ideal – that rational design would make for a rational society. Technology transformed architecture into a tool for social and cultural reform. The industrial revolution gave three new materials to the architect of the 20th century: reinforced concrete, steel and glass. The new materials were inexpensive, mass produced and flexible to use. These affected American cities profoundly by allowing greater density through higher buildings. Imagine the typical office floor plate as we know it: open space with a few columns. You couldn’t go as high or have such long spans between columns with timber frame. Chicago is a great example of the kind of boom that occured with this kind of new building technology. One need only to look to the Carson Pirie Scott Building built by Loius H. Sullivan in 1906 to understand the effect that new materials had on architecture of that era (fig.#1). With its wide spans, large horizontal windows and non load-bearing walls, the building has a much lighter and more open feeling than that of  its predecessors. The Carson Pirie Scott buildingOs elevation is expressive of the Chicago Steel frame s tyle made possible by industry. Another example of how new materials affected architecture is the Apartments at 25 bis Rue Franklin in Paris designed by August Perret (fig. #2). He used reinforced concrete for the skeleton of this building , which is visible on its exterior, and which gives it an overall impression of lightness. This also allowed Perret to open up his floor plan in ways that were previously restructed in wood frame construction; the size of the windows was only limited by Paris bye-laws. Structure became expedient, quick to build and flexible to use. Along with Elisha OtisOs electric elevator, these materials – as a direct result of technology – gave birth to the sky scraper and changed the face of architecture forever. Major new buildings projects churches. But more fundamental was the recognition that a new free architecture was neccessary because of the emergence of new building types for which there was no provinance in the history of styles. There were a vast programme of building types – schools, collages, libraries and above all offices. Idealization of industry: > -elimination of ornament > -reduction of form to function(same as elimination of ornament, but > including function also as how space is used) > -expression of ‘essentials’ i.e. structure, skin, floorplate (see > Corb’s Domino house diagram) > -new kind of ethic in architecture-truth, honesty- to the point often of > puritanical fanaticism > -importance of light-almost as if it could cleanse (could make claim > about a purge of the post-grungy workshop industrial world of 19th > century, turning to ordered rationality of production) Lots of white > cleanable surfaces, emph on air and ventilation also. see Corb again > Villa Savoye: Raised off the ground (no dirt), white walls, open spaces, > fluid circulation(curved ramp), roof garden, ribbon wondows > -ideal of universality in architecture: modern materials coming from > industry prodused a standardization that was envisage to be applicable in > any climate and culture. Corporations naturally picked up on a universal > architectural culture (see â€Å"the International Style† by Johnson) > An > anecdote I heard from a visiting architect > who once had a beer with Mies van der Rohe. Asked Mies â€Å"What materials > would you use to build in Africa ?†Ã¢â‚¬ ¦Ã¢â‚¬ Glass and Steel†Ã¢â‚¬ ¦. â€Å"What materials > would you use for a project in Finland ?†Ã¢â‚¬ ¦Ã¢â‚¬ Glass and Steel† †¦ â€Å"But > how would you account for the diffecences in climate†Ã¢â‚¬ ¦.†Proportion† > (This is totally hilarious to architects or anyone who knows Mies well) > > Role of the car: > -look at FLWright’s Broad Acre City schemes- Utopian stuff about the role > of the car in the American landscape. His utopia of the 1930’s is > frighteningly close to what has actually happended to suburban†citie† > like Phoenix > -suburbs > -post-modern architecture emphasis of the legible image of the > architecture- simplified enogh for a building to be read at a glance from > behind the wheel of a car. See Robert Veturi’s ‘Learning From Las Vegas’ > a fun little book full of great insites that unfortunately spawned every > piece of tacky post modern architecture ever made. See Michael Graves > Portland Building for a dumb box with decoration aimed at communicating > mere image to the post modern eye dulled by the assault of T.V. and used > to the speed of a car Social engineers Yet, underlying all the vitality in all the continents was a theme that reflects the need to find something fundamental in architecture, something so real that from it a new style could be rationally developed. Buildings designed with a view to asthetic appeal.

When Children Are Young They Often Want To Run Away From

When children are young they often want to run away from their parents. It might be because they do not like their rules or it be because they are being treated unfairly. In 1776, this is how the people of the thirteen colonies felt under British rule. King George the Third neglected the natural rights of the colonists. These rights include life, liberty, and the pursuit of happiness. It was because of this abuse that Thomas Jefferson wrote â€Å"The Declaration of Independence.† Inside the document, Jefferson listed many instances of abuse that lead to this formal declaration. The most significant instances include, cutting off trade with other countries, heavy taxing, and trial without jury. In the United States of America, we are taught†¦show more content†¦Ã¢â‚¬Å"WE hold these Truths to be self-evident that all Men are created equal, that they are endowed by their creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happi ness.† (Cardozo, pp.80-85) This quote was mainly influenced by the Treatise of government from John Locke that declares that all men should be treated equally and should not be deprived of their rights to life, property and liberty. The quote mainly touches on the natural rights that were given by God and those that the government does not have the authority to take from the citizens. The declaration of independence has long been a sigh of pride for Americans; it is the single most important part of American history because of the influence it has had through history. The tyranny of King George III was what made it necessary for the thirteen English colonies of American to come together, declare their independence and sever their ties to Great Britain. King George the Third also took away many opportunities from American trading. He cut off trading with other countries other than his own. He blockaded the east coasts and forced the colonists to trade with the British. This cam e about due to the over taxed and underrepresented people of America needed a strong, unwavering statement to showing the colonists resolve to be free from English rule. Vastly known as being written by Tomas Jefferson. As known based on â€Å"The AmericanShow MoreRelated Single Mothers in America Essays1059 Words   |  5 PagesIn today’s society it is not unusual to have a one-parent family with a young mother in charge. Teen mothers having children has increased so much over the years that it’s now a common occurance. 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Parents believe that they are doing a favor for their children by keepingRead MoreAnalysis Of The Movie Stranger Things 1094 Words   |  5 Pagesstrangely affected by a series of people gon e missing. Will Byers is the first, that is shown to go missing. His friends Dustin, Mike and Lucas are set out to find their best friend. While out searching for Will, they stumble upon a young mysterious androgynous child running from something. Later on in the show we will find out that this person is biologically a girl and will name herself Eleven. Eleven is a character that the viewer can easily dissect her gender conflicts throughout the entirety of theRead MoreEssay on The Influence of Violence in Sports1553 Words   |  7 Pageshave great influence in our culture. Because sports news and sports figures are constantly in the news, sports reflect our values. We are living in a society that is filled with violence. Many adults choose to solve their problems in violent ways. When the stress of life becomes too much, or events at work or home are not going their way, they turn to violence to help them feel better. We hear the stories all the time on the news: the unhappy postal worker who lashes out at co-workers with a gun;

Edgar Allan Poe s Life Filled With Sorrow And Pain

Thesis: Edgar Allan Poe led a life filled with sorrow and pain. His works tend to reflect his lifestyle by incorporating darker elements in the usage of his characters. Edgar Allan Poe was born January 19, 1809 to two actors, David Poe Jr. and Elizabeth Arnold Hopkins Poe. He was born in Boston. Before he was three years old, his father abandoned him, his brother (William Poe), and his sister (Rosalie Poe). Shortly after this, his mother died, leaving the three children orphaned. Poe moved to Boston where he was cared for by John and Frances Allan, although never actually adopted him. John Allan moved his family to Britain in 1815 where Poe attended grammar (elementary) school in Irvine Scotland. He then attended boarding school until†¦show more content†¦Poe ,truly, had a very inspired and original form of writing. His works tended to be on the darker side, but they appealed to people’s human nature. The new style provoked curiosity and sparked intrigue in many poets of the day. Alduos Huxley however equated Poe’s works to â€Å"wearing a diamond ring on every finger† declaring his works were too romantic and stating there is not much meaning behind the words. (Wiki)The disproportionate, gory details of many of Poe’s writings compelled many readers to question his mental health and the nature of his writings. Poe once even said himself, â€Å"I became insane, with long intervals of horrible sanity.†(Poe) However unethical and unscrupulous his life may have seemed, he did greatly influence modern literature and expanded the bounds of what we now consider poetry. Poe’s artistic vision is largely responsible for the wide variety of literature we enjoy today. Some of his most famous works include the poems: â€Å"The Raven†, which tells the story of lost love by a raven sitting on his mantle, â€Å"Ulalume†, which focuses on the death of a loved one, and his creepy, blood-chilling stories â€Å"The Fall of the House of Usher† and â€Å"The Tell-Tale Heart.† Some of his most used plots in stories were the eerie subjects of revenge, torture, murder, the plague, being buriedShow MoreRelatedInfluences And Life Of A Tortured Soul1994 Words   |  8 PagesInfluences and Life of a Tortured Soul â€Å"Although dissolute in his personal life, when Poe touched pen to paper, he became a disciplined craftsman.† (Carnes 300). Edgar Allan Poe cemented his place in American literature by publishing countless poems and short stories, including â€Å"The Raven† and â€Å"Masque of the Red Death.† Poe effectively invented the detective fiction genre and perfected the horror story. His style, visionary as it was, was not with its influences. A life filled with tragedy, disappointmentRead MoreEdgar Allan Poe s The Raven2149 Words   |  9 PagesEdgar Allan Poe is considered one of the greatest literary writers, but he was highly under-appreciated during his time, Poe was constantly looked down upon and suffered a bad reputation due to rumors created by authors who disliked him. Poe was seen as arrogant, mad, and a melancholy man who had no friends and spent his time drinking and using drugs. Poe s success came when The Raven was published in 1845, â€Å"†¦th ough it made Poe popular in his day, it did not bring him significant financial successRead MoreEdgar Allan Poe: His Life and The Raven4939 Words   |  20 PagesEdgar Allan Poe: His Life and The Raven Edgar Allan Poe is considered to be the father of the short story by many. Over the course of his life, he wrote hundreds of short stories and poems. His writing style is unique and influenced by the tragedies that occurred over the course of his life. In fact, he is most well known for writing morbid stories and gruesome, dismal poems. Indeed his writing habits were heavily influenced by his life. His life was full of depression, angst, and woe. Read MoreEssay on The Life of Edgar Allan Poe4875 Words   |  20 PagesThe Life of Edgar Allan Poe Edgar Allan Poe is considered to be the father of the short story by many. Over the course of his life, he wrote hundreds of short stories and poems. His writing style is unique and influenced by the tragedies that occurred over the course of his life. In fact, he is most well known for writing morbid stories and gruesome, dismal poems. Indeed his writing habits were heavily influenced by his life. His life was full of depression, angst, and woe. Many of theRead MoreEdgar Allan Poe Literary Analysis1489 Words   |  6 PagesIsaac Ellington Docter English III 3 November 2017 The Dark Literature of Edgar Allen Poe Poe often used depressed tones and imagery to create a dark kind of feeling to his work. The death of Edgar Allen Poe’s young wife put a bitter resentment in the writer. He felt like he was cursed and that the heavens stole his joy and claimed that the angel envied their happiness. 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Johann Wolfgang von Goethe is considered to be the figure head of Sturm und Drang, famed for his novel The Sorrows of Young Werther, which was widely read across Europe. It was perhaps too seriously received by young romantics, as it caused a string of suicides modelled after Werther’s technique – blowing his brains out with a gun. Sturm und Drang was the forefatherRead MorePoems with Theme with Life and Death and Their Analysis8446 Words   |  34 PagesEI WAI KHAING AN ANALYSIS OF THEMES ON LIFE AND DEATH OF SOME POEMS Abstract: Some basic elements of poem and types of poem are included in this paper. Although there are countless number of poems on Life and Death, only the ones which seem noteworthy are studied and analysed in terms of themes. Different opinions of different poets on life and death found in their poems are also presented and contrasted in this paper. This paper

Jean Piaget s Theories Of Cognitive Development - 1360 Words

Jean Piaget was a Swiss psychologist. He worked in the fields of Developmental Psychology and Epistemology. He’s known for his works and theories in the field of child development. His theories of cognitive development and epistemological views are called, â€Å"genetic epistemology†. Piaget placed the education of children as most important. His works and theories still play a huge role and influence the study of child psychology today. Jean Piaget was born on August 9, 1896 in Neuchatel, Switzerland. He was the oldest child in his family. His mother, Rebecca Jackson, was the one who inspired his interests in psychological sciences. Jean Piaget’s father, Arthur, was dedicated to his son’s studies. When Piaget was 10 years old, his†¦show more content†¦Jean Piaget was a professor of psychology, sociology, and the philosophy of science at the University of Neuchatel. He was a professor from 1925 to 1929. Jean Piaget’s researches in the fie lds of developmental psychology and genetic epistemology all had one unique objective: how does knowledge progress and grow? Jean Piaget was determined to find the answer to this question and didn’t stop until he did. When he finally found the answer to this crucial question he shared it with the psychological world. Jean Piaget’s answer was, â€Å"the growth of knowledge is a progressive construction of logically embedded structures superseding one another by a process of inclusion of lower less powerful logical means into higher and more powerful ones up to adulthood.† He investigated the hidden side of children s minds. He argued that infants were engaging in an act of assimilation when they sucked on everything in their reach. He believed the process of thinking and the intellectual development could be regarded as an extension of the biological process of the evolutionary adaption of a species. Piaget soon created the theory of cognitive development. Cogni tive development is a study in the fields of neuroscience and psychology. It focuses on a child development. Mainly, the development of a child’s information processing, conceptual resources,Show MoreRelatedJean Piaget s Theory Of Cognitive Development1607 Words   |  7 PagesShaquille Ross Professor Morris Piaget Theory Jean Piaget s theory of cognitive development gives a broader way of explaining the way of how the process of thinking is developed, based off of different age groups. He became interested in how organisms adapt and conform to its environment. He believe that it was labelled as intelligence. He observed these behaviors by controlling them through schema or schemes. In other words, Piaget organized experiments that are based off of intellectualRead MoreJean Piaget s Theory On Cognitive Development1045 Words   |  5 Pageshave shaped our understandings of the human mind and our behaviors. Jean Piaget was by no means an exception. Piaget was a clinical psychologist known for his pioneering work in child development. He was the first psychologist to make a systematic study of cognitive development. Over the course of his later career in child psychology, he identified four stages of mental development that took into account young people s development from basic object identification t o highly abstract thought. This paperRead MoreJean Piaget s Theory Of Cognitive Development1553 Words   |  7 PagesJean Piaget is considered to be very influential in the field of developmental psychology. Piaget had many influences in his life which ultimately led him to create the Theory of Cognitive Development. His theory has multiple stages and components. The research done in the early 1900’s is still used today in many schools and homes. People from various cultures use his theory when it comes to child development. Although there are criticisms and alternatives to his theory, it is still largelyRead MoreJean Piaget s Theory Of Cognitive Development1071 Words   |  5 PagesIn this essay I want to analyse Jean Piaget’s (1936) stage theory of cognitive development and Erik Erikson’s (1959) theory on stage development. Piaget’s theory focuses on cognitive development where Erikson’s applies a more psychosocial lens. I will be analysin g the key concepts of each theory and comparing them to see the similarities and differences in the theorists thinking. Piaget’s theory is made up of four stages. The first stage was the sensitometer stage. This occurs from birth to twoRead MoreJean Piaget s Theory Of Cognitive Development877 Words   |  4 PagesJean Piaget is one of many theorists to have proposed ideas about development. However he was the first to make a methodical study of cognitive development. In his theory Piaget describes four main stages of psychological development which he believes children move through. His theory suggests that each stage helps to construct the next; leading cognitive abilities to become more advanced as we grow older. When taking into consideration discontinuity and continuity; Piaget’s cognitive stages leansRead MoreJean Piaget s Theory Of Cognitive Development1641 Words   |  7 PagesJean Piaget (1936), was a developmental psychologist from Switzerland. He was known to be one of the first psychologists to study cognitive development. His contributions include an in depth theory of cognitive child development. His studies include many detailed child observations and a series of simple but ingenious tests to reveal a child cognitive abilities. Before Piaget’s theory of development many psychologists believed that children were just less competent thinkers then adults. Piaget arguesRead MoreJean Piaget s Theory Of Cognitive And Affective Development1693 Words   |  7 PagesMethodology and Cognitive Theory of Jean Piaget The Methodology and Cognitive Theory of Jean Piaget Timothy Carlton Southwest Tennessee Community College A Paper Presented In Partial Fulfillment Of The Requirements For Life Span Psychology 2130-L01 July 31, 2014 â€Æ' â€Æ' Abstract Jean Piaget’s theory of Cognitive and Affective Development is a result of an interdisciplinary approach to understanding mental processes and the behaviors presented by those processes. Piaget’s theory encompasses developmentRead MoreJean Piaget s Theory Of Cognitive Development895 Words   |  4 Pageshave contributed to the study of Psychology. One of these great contributors is Jean Piaget, a Swiss psychologist. He is mostly known for his theory of cognitive development. Jean Piaget used his own life as well of the lives of his own children to develop this theory. He believed that the thought process between children and adults were different and thus that began the process of Cognitive Development. Jean Piaget is a Swiss psychologist who was born on August 9, 1986. He is one of the mostRead MoreJean Piaget s Theory Of Cognitive Development943 Words   |  4 PagesJean Piaget’s theories of cognitive development broke new ground in the field of Psychology leading to the extension of further research into the area of developmental psychology. In this essay I seek to examine these theories whilst considering their current relevance to modern psychology and society. A major part of Piaget’s theory focuses around the idea of schemas; a set of linked mental representations used to make sense of the world. According to Piaget (1952), we are born with a small setRead MoreJean Piaget s Theory Of Cognitive Development Essay2015 Words   |  9 Pages Jean Piaget’s Theory of Cognitive Development Penny Clark Austin Peay State University Jean Piaget’s Theory of Cognitive Development Introduction There have been many people that have made huge contributions to the school of psychology. Perhaps one of the most influential theorists was Jean Piaget. Piaget was a philosopher, biologist, educationalist, and psychologists. He decided to study the many ways in which children develop knowledge. He made many contributions to his theories

Reflective Account of the Learning Process

Question: Write about theReflective Account of the Learning Process. Answer: Introduction The learning experience that I have gained in this course and throughout the program has been extremely beneficial for me and this experience will help me grow in my career. The learning process has been based on self learning and this aspect of learning will ensure that I can continue with my learning (Lifelong learning) even after the completion of my course. I was definitely helped with the learning process but this module has focussed mainly on self learning. I have done a literature review and this has been done based on self learning. I had to research for articles and then analyse those articles. This has been helpful in understanding the depth of the subject. While critiquing the articles I could understand the depth of the subject. Opinion on the Learning experience I had focussed on social media in business promotions and this is definitely one of the topics which is of relevance in the current business scenario. There has been a paradigm shift in the current promotional mix and the traditional media is being gradually replaced by the social media. I could understand how the social media can actually target customers much more effectively and efficiently and the penetration of the social media is much more than that of traditional media. Further, I could also understand that though Social media is much hyped about still there is the need for traditional media. Value of the Experience While doing these assignments I could learn how to search for relevant materials and further i learnt how to streamline the search. Initially I was overwhelmed with the amount of data that i had collected for the assignments but I needed to reduce the volume so as to ensure that I can work with relevant information. I learnt how to scrutinise data so as to ensure that I work with only that much information which is required for my specific task. Further these assignments also sharpened my analytical skills as I had to analyse the literature that I had collected and not describe it. I had to look for gaps that were there in the literature and thus my analytical skills have been sharpened. Observation from the Research After, the literature review I have also done the proposal for the business research. Research is at the core of any business and in this competitive business environment any business which fails to innovate loses out in the competition. Further, for ensuring that the business can adapt according to the changing customer needs business research is essential. In this course I have conducted the business research in order to understand the effectiveness of the use of social media for business promotions. The literature that I have reviewed earlier has provided me with the gaps which I could further investigate through my research Importance of theLearning The research has provided me the skills that would be beneficial for me in the future. I have understood how to identify a business problem and then how to investigate the same. Further, I have understood how to conduct a qualitative and quantitative research. Sampling is an essential part of the research process and I have understood how to effectively select a sample size in order to ensure that the research results can be valid and reliable. I have also been capable of learning SPSS which will help me in conducting statistical analysis. The research generates data but this data would mean nothing if it is not analysed properly and for this I have learnt how to use SPSS so as to provide meaningful and statistical interpretation to the data that has been collected. Further, I have also learnt the use of Nvivo which helps in coding qualitative data and therefore provide meaningful interpretation to the same. The learning from this course and program has been extremely beneficial for me for my future endeavours. I plan to get into a managerial position in my career and the knowledge that I have gained from here would definitely be applicable in my career. I would be capable of understanding the business problem and then investigate the same so as to solve the business problem. The research project that has been conducted by me would add to my experiences in my bio-data and this would definitely provide me with the edge in the competitive job market. Business Research and Learning Curve I would also like to illustrate the course and the program has also been effective for my life in general. This course has helped me in learning by myself and this will be beneficial throughout my life. Lifelong learning is essential and I have learnt how to focus on self learning. I have also learnt about time management and teamwork. These are essential qualities that would help me throughout my life and these would also help me in my career. I have also learnt a lot about different cultures as we had a cross-cultural group and this has helped me in understanding the various cultures and how cultural differences can be important to be considered while communicating. This will help me in my career as the modern day business has a global context and therefore I would be capable of working with cross cultural and virtual teams. Conclusion I have also understood that procrastination is a serious problem and this is one area which this course has taught me. This is an area which I have worked upon and ensured that I do not keep things for the last moment and this is an area which would help me in my career and also in my life in general. The course and the program has been extremely beneficial for me and the learning that I have got from this course would definitely enhance my career and my life. I am extremely thankful to the University for providing me with a rich learning experience and this experience would enhance the overall quality of my life and my career.

What Family Means to Me free essay sample

What Family Means To Me There are things in life we simply do not have a choice about. These include birth, death, taxes and of course the people we are permanently associated with. From the moment of conception we live with people who help and shape our lives known as our family. As a teenager this â€Å"no choice deal† seems very frustrating to me at times. But through every argument, every decision my parents make and every time I â€Å"push my limits† Im still forced to admit the truth, without my family I wouldn’t be the person I am today. My family means the world to me. Every time I have a problem their always open, like a door that never closes and locks. And when they comfort you, they are like a pillow and blanket that is their too keep you warm and feel great. My family helps me reach my goal in life. We will write a custom essay sample on What Family Means to Me or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am lucky that I even have a family. Some families can be torn apart. A family means each person of the family should love and care for the family, no one should be left alone in the darkness. I am very careful in choosing my friends which is a quality I owe to both my parents. They thought me a lot, they almost always take the time to help me when I need something and they care about me a lot too much sometimes which can be annoying because they act too over protective but it’s for my own good at the end of the day, they only want the best for me as they always say. As I understand more and more about how and why they act certain ways and make certain decisions.